Children’s National Medical Center (CNMC) is one of the country’s leading clinical and research institutions dedicated solely to the care of children. An internationally recognized team of more than 5,000 pediatric health care professionals serves nearly 300,000 patients each year regionally, nationally, and internationally.
As a recognized international leader in pediatric research, CNMC receives more than $60 million in research funds annually, and ranks as a top 10 recipient of National Institute of Health (NIH) funding. In 2009, CNMC received a transformational gift of $150 million to support pediatric surgery. This gift from the Government of Abu Dhabi allowed for the creation of The Sheikh Zayed Institute for Pediatric Surgical Innovation. The Sheikh Zayed Institute aims to revolutionize surgical protocols, techniques, and diagnostics and focuses its efforts on four key initiatives: pain medicine, bioengineering, immunology, and systems biology.
As Senior Associate Director, I manage communications between CNMC and key donors to The Sheikh Zayed Institute, specifically those in the United Arab Emirates (UAE). Working closely with other CNMC Foundation offices and the Executive Vice President of the CNMC Foundation, I am responsible for designing, executing, and managing an annual communication plan; elevating the visibility, understanding, and mission of The Sheikh Zayed Institute; and serving as writer, editor, and overseer of The Sheikh Zayed Institute annual stewardship report.
International Relief and Development
IRD is a non-profit humanitarian and development organization dedicated to improving the lives and livelihoods of the world’s most vulnerable people. With the help of local groups and donors, IRD builds sustainable, community-based programs for health, agriculture, economic growth, infrastructure, and governance. IRD works in more than 40 countries and specializes in conflict and post-conflict environments.
As Sr. Communications Officer, I am responsible for daily press office operations, media relations, communications strategy, speech writing, and social media activities.
US Department of State
Managed media relations for the U.S. Agency for International Development (USAID), raising awareness of USAID goals, objectives and programs among various audiences. Developed and implemented strategic communications plans and media training programs. Served as a USAID spokesperson, and facilitated press conferences, interviews and media inquiry responses. Researched, wrote and edited press releases, fact sheets, articles, talking points, statements and briefing papers. Established professional relationships with media representatives and agency staff, as well as U.S. Embassy, foreign government, partner corporation and non-governmental organization officials. These actions resulted in a more strategic and well-informed approach to communications at USAID and increased media coverage for the agency.
Served as U.S. Government press lead following Cyclone Nargis in Burma in May 2008. Developed daily talking points and releases based on regular contact with the field, the National Security Council, Department of State and Department of Defense, as well as logistics and military managers and subject matter and regional experts in the central Operations Center. Also, answered media inquiries and briefed officials for interviews and press conferences. Resulted in well-coordinated and effective crisis communications that kept the public up to date on the current situation.
Executive Office of the President
Final editor and project manager for Presidential written communications and photos. Reviewed documents for policy content and strategic messaging prior to Presidential signature. Consulted with National Security Council, Domestic Policy Council, Public Liaison, Communications and Advance Office staff to ensure accurate and timely information. Approved more than 300 documents and 1,000 photos each month, successfully meeting very tight deadlines and strict standards.
Implemented a strategic plan for document creation, photo identification and clearances. Analyzed previous flow of information and documentation, eliminated duplicative and non-value adding steps, created a database to capture approvals and document movement, trained staff on the new system, and established a chain of accountability. This effort ensured efficient delivery of papers and photos to the President and on to the public.
Managed the first revision in five years of the White House Style Guide, in order to ensure a consistent writing style in all Presidential documents and across the Executive Office of the President. Planned and directed tasks, reconciled suggested edits, and organized the printing and distribution of the new guide.
Manager and editor for a team of six writers. Planned and directed team tasks. Facilitated staff interviews, evaluations and training. Led staff meetings and educational and networking events to improve internal communications and support the professional development of the writers. Edited documents for grammar, style, and factual content. Efforts improved project turn-around times and established the office as a trusted resource within the White House.
Implemented a document tracking system to manage approvals and flow of projects. The process was based on proven systems in other White House offices. The effort reduced delays and served as an accounting of the office’s time and accomplishments.
Researched and wrote Presidential communications, including letters, messages, proclamations, official citations, and video scripts. Built relationships with White House policy experts and historians to develop appropriate language. Studied Presidential transcripts and met with the President to accurately capture his voice. These efforts resulted in quality Presidential communications that truly reflected the thoughts and positions of the President.
Drafted the official Presidential proclamation announcing the death of President Ronald Reagan. Researched, wrote, edited, and delivered the language for Presidential signature within several hours. The proclamation was utilized by media around the world in their coverage of President Reagan’s death.
National Aeronautics and Space Administration
Developed NASA strategic communications plans. Implemented regular meetings among the Public Affairs, Legislative Affairs, International Relations and Education Offices, and organized regular communications among NASA’s 10 U.S. centers. Efforts resulted in greater internal cooperation and more consistent and focused external messages.
Created a strategic schedule for the agency, identifying internal milestones and events, as well as Capitol Hill and industry actions. The result was improved message management and increased awareness through outreach activities.
Produced a daily update on key messages, internal and external events, and top news stories. The document served as a quick-reference guide for NASA principals and surrogate speakers. Results included a more consistent public message and greater internal awareness of agency activities, which in turn led to increased internal coordination.
Supported media relations for Space Shuttle Discovery’s Return to Flight in 2005 and the launch of IMAX Magnificent Desolation: Walking on the Moon with Tom Hanks. Researched, wrote and edited media materials. Facilitated press conferences, interviews and media inquiry responses. Also, organized interviews for astronauts and NASA officials on the red carpet prior to the IMAX movie premier.
Republican National Committee
Manager and editor of the RNC’s quarterly magazine, Rising Tide, and the annual Chairman’s Report. Established editorial calendar, including tasks and deadlines. Contracted writers, photographers, designer and printer. Wrote select articles, and edited publications for grammar, style, policy content and strategic messaging. Supervised production and distribution to more than 25,000 subscribers. The result was high-quality, timely and on-budget publications that built awareness and encouraged action.
Researched and wrote briefing papers for senior staff on key legislative issues, including campaign finance and election reform. Established professional relationships with Capitol Hill staff and other stakeholders to gain full understanding of each issue. Also, responsible for maintaining official RNC documents.
Implemented a document management strategy, including the transfer of official documents to electronic form. Analyzed previous systems and interviewed vendors to determine the best solution. The result improved research efficiency and increased availability and accessibility of information to RNC members.
Sachs Media Group
Integrated technology into client communications plans to increase awareness and expand their reach. Designed and built client websites. Developed online special events. Managed the corporate network and UNIX web server.
Worked to raise awareness of client goals, objectives and programs among various audiences. Developed and implemented communications plans. Researched, wrote and edited media materials. Organized press conferences.